Tuatahi, e tuku ana tēnei mihi ki ngā mana whenua o te rohe nei, ngā iwi e ono -
Ngāti Tama, Te Ātiawa, Ngāti Kuia, Ngāti Rārua, Ngāti Koata, Ngāti Toa Rangatira.
Firstly, we would like to acknowledge the six iwi of this region; Ngāti Tama, Te Ātiawa, Ngāti Kuia, Ngāti Rārua, Ngāti Koata, and Ngāti Toa Rangatira.
all4eight acknowledges we are manuhiri in Whakatū and Te Tai-o-Aorere (Nelson and Tasman Bays).
Nā mātou te hōnore, i tipu ake ā mātou tamariki ki ngā tāwharau o Wharepapa me Moketapu. The honour is ours, to have raised our children under the shelter of Wharepapa (Mt. Arthur) and Moketapu (Mt.Maungatapu).
Ko wai mātou? About us
all4eight is the story of three mothers, three best friends, and the journey of raising our eight children together in the breathtaking landscapes of Whakatū (Nelson) and Te Tai-o-Aorere (Tasman Bays). For three decades, we’ve shared life’s milestones—from birthdays and Christmases to weekend camping trips and sporting events—in the seaside village of Māpua and the hillside community of Mahana. Our children grew up in an outdoor playground, with fish’n’chips and wharf jumping at Māpua, family picnics at Moturoa (Rabbit Island), camping at Mārahau, and kayaking in the bays. And when the chaos of parenting got too much, we threw them all together and faced it as one big whanau. The memories we’ve made continue to shape our lives, keeping our bond as strong as ever.
all4eight is more than just a brand—it’s a reflection of our deep bond, our roots in this stunning region, and the beauty of our Māori and Pākehā cultures. Our designs are inspired by our whakapapa and the personal experiences of our families. They are an expression of aroha for the people and places we hold dear. With a touch of humour and a lot of heart, our products reflect the richness of Whakatū and Te Tai-o-Aorere (Nelson and Tasman Bays), where we’ve woven our lives together.
We hope our designs bring a piece of this special place into your life
Meet the whānau (family)
Sarah Pumphrey
Tēnā koutou katoa
I tae mai ōku tīpuna ki Aotearoa i te tau 1864.
Nō Aerani, nō Kōtirana, ōku whenua tūpuna.
Ko Whakatū taku kāinga noho.
Ko Alan Pumphrey taku tāne.
Nō Ngāi Tahu, Ngāti Toa, Ngāti Tuwharetoa, Ngāti Raukawa ki te Tonga, me Ngāti Koata ia.
Ko Miki rātou ko Taylor, ko Millie ā māua tamāhine.
Ko Sarah Pumphrey taku ingoa
I'm at the beginning of my te reo Māori journey- inspired by my girls and husband, but mostly it's something I want to do for myself.
We have been lucky enough to live a rural lifestyle with our extended whānau.
My husband worked over seas for many years but is now back home so we can enjoy this beautiful place together.
We love walking our two dogs, Sachi and Sehla, along the shores of Tasman Beach early each morning. We don't take for granted these small moments being the ones that really count.
Nō reira tēnā koutou katoa.
Aroha Hohepa
Ngā Puhi-kōwhao-rau, Ngā Puhi-kai-ariki,
Ngā Puhi-taniwha-rau.
Tiheiwa mauri ora!
Ko Ngāpuhi tōku iwi.
Ko Ngāti Hurihanga, ko Te Mahurehure ōku hapu.
Ko Aroha Hohepa taku ingoa.
Ko Rangiwhakata Phillips taku hoa rangatira.
Nō Taranaki ia.
Ko Nikau rāua ko Kaleb āku tama.
Nō Ngaiterangi hoki rāua.
On my mother's side I hail from the northern isles of Scotland (Mowbray Clan) and the southern shores of Ireland (Sherret family of Bantry Bay, County Cork).
When your whānau live all over the country, you crave to have your babies back in the whare altogether at the same time. It's all that matters.
This is me coming down the stairs at Ruby Bay to find Christmas morning mayhem, with all hands on deck in the kitchen. I love capturing those natural moments. They are golden.
Merry Christmas to me!
Nō reira, tēnā koutou katoa.
Fiona Wilson
Hi, I am a first-generation Kiwi, with family roots in Northern Scotland and Southern England. Ross, my husband, and I raised our three boys, Sam, Nick, and Jamie, in the beautiful village of Mapua. This place will always be special to me, not just because we built our family here, but also because when Ross passed away while the boys were still young, the community surrounded us with so much love and support. Mapua is full of memories, and it will always be a part of who I am. As you can imagine, my three boys mean everything to me, and I now treasure the moments we get to be together.
I love to travel, but honestly, there is nothing quite like coming home. What I love most about New Zealand is how the culture and the land come together to make this place so unique. The richness of Māori heritage, which I have been fortunate enough to experience through my dear friends Aroha and Sarah, blends with the European traditions, creating a character that you won’t find anywhere else. Add to that the natural beauty of the land, and it all comes together to create the magic of it—my home.