Welcome to all4eight.
A creative collaborative celebrating the taiao (the environment) and our connections to it, based in Māpua.
Our statement logo celebrates the place we call home. The blue representing the waters of Te Tai-o-Rēhua (Tasman Sea) and the green representing the hills and mountains of Whakatū (Nelson) and Te Tai-o- Aorere (Tasman Bays).
Each design is a timeless classic, whether you're enjoying fish and chips at the local wharf or embarking on a scenic adventure, our exclusive range of tee shirts combines fashion and comfort, offering you a world where style meets relaxation.
We are excited to explore and expand our products as we grow in this space. Keep checking in for future developments.
New Collection- Relaxed Māpua Hoodies for the colder months
All sold out for 2025
These Hoodies are a relaxed fit and a mid-weight 320 GSM fabric blend of 80% cotton and 20% recycled polyester fleece. Features include a pullover style, drop shoulder, kangaroo pocket, and ribbed sleeve cuffs, complemented by a self-fabric-lined hood.
Featuring our Double Māpua design printed in white on the back.
Our Model is wearing a Small in the Powder Blue.
Explore our products
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Wharf Jumping Tee NZ$50.00 -
Māpua Tee NZ$50.00 -
Māpua Black and White Koru Tee NZ$50.00 -
Māpua Tote - Cream with green print NZ$45.00 -
Sold out
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Māpua Tote - Pink with red print NZ$45.00 -
Sold out
Māpua Tote - Khaki with white print NZ$45.00 -
Sold out
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Sold out
Celebrating Māpua
Check out our top-quality tees and totes designed for both comfort and style! We get our materials from the well-known AS Colour and have them printed in small runs right here in Nelson by South Island Screen Printers. We're all about keeping our carbon footprint low!
We hope our designs bring a piece of this special place into your life.
Ko wai mātou? About us
all4eight is the story of three mothers, three best friends, and the journey of raising our eight children together in the breathtaking landscapes of Whakatū (Nelson) and Te Tai-o-Aorere (Tasman Bays). For three decades, we’ve shared life’s milestones—from birthdays and Christmases to weekend camping trips and sporting events—in the seaside village of Māpua and the hillside community of Mahana. Our children grew up in an outdoor playground, with fish’n’chips and wharf jumping at Māpua, family picnics at Moturoa (Rabbit Island), camping at Mārahau, and kayaking in the bays. And when the chaos of parenting got too much, we threw them all together and faced it as one big whanau. The memories we’ve made continue to shape our lives, keeping our bond as strong as ever.
all4eight is more than just a brand—it’s a reflection of our deep bond, our roots in this stunning region, and the beauty of our Māori and Pākehā cultures. Our designs are inspired by our whakapapa and the personal experiences of our families. They are an expression of aroha for the people and places we hold dear. With a touch of humour and a lot of heart, our products reflect the richness of Whakatū and Te Tai-o-Aorere (Nelson and Tasman Bays), where we’ve woven our lives together.
We hope our designs bring a piece of this special place into your life